Du Guerilla a son meilleur

Bon week-end à tous.

FireFox 3 Download Day 2008

Aider FireFox a battre le record Guiness:

Le nouveau démo de Android

Une initiative de Google.

Les 20 dernières secondes sont tout simplement géniales.

Ikea dans le Gaming

Une belle petite idée. Pour le jeu Sim 2, IKEA a développé un expansion pack permettant d'ajouter dans sa maison virtuelle des meubles IKEA.

Une bonne idée qui s'intègre très bien dans le cadre du jeu.

La page d'accueil de moins en moins visitée

Comme à chaque année, Jakob Nielsen propose son étude sur les habitudes des internautes.

Cette année, une conclusion ressort de l'étude:

In 2004, about 40% of people visited a homepage and then drilled down
to where they wanted to go and 60% use a deep link that took them
directly to a page or destination inside a site. In 2008, said Dr
Nielsen, only 25% of people travel via a homepage. The rest search and
get straight there.

Basically search engines rule the web.

Note to self.

GH World Tour

You know you want it.

78 millions de messages TXT

Petite statistique impressionnante:

AT&T announced that the latest season of American idol generated more than 78 million text messages as watchers voted for their favorite contestants.

Lire la source.

Pour choisir sa coiffure depuis son cellulaire

Le Japon et la Corée me fascinent lorsqu'on parle de nouvelles technologies. Voici un belle exemple de cela:

Une application cellulaire permettant d'essayer virtuellement des coupes de cheveux.

Utilisant la caméra du téléphone, cette application propose par la suite des styles à la mode et de la pub avec son visage.

Une idée et un modèle d'affaires tout simple.

À visiter (en japonais par contre).

OLPC 2.0 - WoW

Comment ne pas tomber en amour avec le futur OLPC XO2 (One Laptop Per Child) qui devrait sortir en 2010?

 

Lire l'entrevue avec Negroponte dans le site de la BBC.

La stratégie tactique derrière Axe

Un billet très intéressant sur le site Culture Buzz faisant état des différentes campagnes d'Axe qui utilisent le sexe et le sex appeal.

Comme on dit, le sexe, ça vend.

À lire.

Social Networks according to Paul Gillin

J'étais à Toronto pour un congrès hier et voici mes notes à propos de la présentation de Paul Gillin.

• Podcast MommyCast: 10 millions listeners (extrapolate). Done by two mommy as a hobby.
• Be honest. When something negative popup, address it.
• The consumerist:
• 7 peoples
• 18 millions monthly visitors
• 30-40 daily articles
• 500 references in Wall Street
• 34 000 references in Digg.com
• Do not do any facts check: If something is wrong, people will tell us.
• You need to be part of that conversation.
• Average age of a network evening news viewer in the US: 60
• Social Networks should be under the responsability of the whole compagny: not only the marketing department.
• #1 language is japanese, not english.
• Blendtech:
  • over a week: 1M video viewed
  • They did National TV
  • Cost less than $2000
  • Sales 5 fold in 1 year
  • Starbuck: Blendtech blender
• Dell: 2 peoples monitoring the community part time.
• Customers couldn't care less if they are high- or low- value.
• Understand the importance of small market.
• Content and credibility is key.

Internet in Canada selon comScore

J'étais à Toronto pour un congrès hier et voici mes notes à propos de la présentation de Bryan Segal - Vice President de comScore au Canada.

 

Canada is a leader in the Internet usage:

• Digital Media Usage in Canada has grown 8% through 2007.
• 72% of Canadians uses the Internet. The leader in the world.
• 4000 pages per month. The leader in the world.
• 45 hours per month online.
• 18-55 y.o.: over index for the usage of the Web.
• The Interne has become #1 in time-spent for Adult 18-34 (weekly minutes per capita).
• Canada is leading the usage of 55+ in the World.
• 50+ is the fastest demo in Canada.
• 4% growth in the Internet.

 

Social Networks:

• Canada is #1 in penetration in Social Network.
• 84,3% use Social Networks.
• 6 hours on Social Networks.
• 828 pages per month.
• Growth of SN is +16% in a year.
• SN is a Women tool (spend on average 2 more hours then men).
• FB and MySpace are head to head in Canada. But Canada is a Facebook Nation.
• 65,7% of all Canadian use Facebook.

 

TV versus Youtube:

• 89% watch a video over a period on a month.
• Average of minutes per video: 3,4
• 114,5: average of # video per user per month.
• 6h42: average viewing time per month.
• 3 hours a month and 68 videos on Youtube.
• Youtube in Canada have the largest share in the World (68% reach).

Boom Chicka WaWa

Le jeu GTA4 vient de battre tous les records dans le milieu de l'amusement:

• Biggest Entertainment Release of All-Time
• Highest Grossing Video Game in 24 Hours
• Highest Revenue Generated by an Entertainment Product in 24 Hours
• The most profitable entertainment release of all-time

Le Microsoft Worldwide Telescope est lancé

Je vous invite à la télécharger et a passer 15 minutes avec cette application. Tout simplement magique.

Imagine a Story. Create a Book.

 

Tikatok™ is where kids transform their imaginations into stories – and publish those stories into books.

Tout simplement magique. À essayer si vous avez des enfants.

En ce beau vendredi, pédalons.

Une belle pub en ligne pour un produit un peu plate: un pédalier.

The Day There Was No News

Trop comique. Rien de vrai, mais tellement comique.

Les médias sociaux changent beaucoup de chose

Tel que lu dans ReadWriteWeb à propos des médias sociaux:

Universal McCann has released a new report on the impact of social media (such as blogs, social networks, online video) on the media landscape. It surveyed 17,000 Internet users worldwide in March 2008. The report found that social media, in particular blogs, are "becoming a more important part of global media consumption for internet users than some traditional media channels." The report also found that social media is a global phenomenon (29 countries were surveyed), although there are cultural differences in how people use it.

The report states that "video clips, blogs, podcasts, social networks and RSS are all essential components of the online media diet." Here are some of the key findings:

- 83% watch video clips, up from 62% in the last study in June 2007
- 78% read blogs, up from 66%
- 57% of internet users are now members of a social network
- RSS consumption is growing rapidly up from 15% to 39%
- Podcasts are now mainstream digital content, listened to by 48%

Social networks have been "a key driver for the growth of social media":

- 22% of social network users have installed a widget or applications
- 55% have shared photos
- 22% have shared their videos
- 31% have started a blog
- The world’s biggest social network is MySpace with 32% weekly reach followed by Facebook on 23%

The report also states that social media is a global phenomenon:

- Top markets for blogging – China 70% of internet users write a blog, Philippines 66% and Mexico 60%
- Top markets for social networking – Philippines 83%, Hungary 76% and Poland 76%
- China is the world's largest blogging market with 42m bloggers versus 26m in the US

Those last stats will be an eye opener for many, because the US web tech market gets most of the attention of the blogosphere and mainstream media. But with China having 42m bloggers compared to the US's 26m, there is large scope for social media to flourish there - even despite China's political issues with social media.