Le tipping point des réseaux sociaux est passé:

Tel que lu dans ReadWriteWeb:

Josh Bernoff of Forrester Research states that usage of social
technologies increased markedly in 2008: three in four US online adults
now use social tools to connect with each, up from 56% in 2007.

Creators are still growing slowly (it's now 21%), but "Critics" have
increased more (to 37%). Critics are defined as people who post online
reviews and comments. Collectors are at 19%, Joiners 35% and
unsurprisingly "Spectators" are the biggest group with 69% of US online
adults 'consuming' social media.

Social web usage is going mainstream: the growth in consumption of online content is mostly coming from older
people: "social activity is way up among 35-to-44 year-olds, especially
when it comes to joining social networks and reading and reacting to
content. Even among 45-to-54 year-olds, 68% are now Spectators, 24% are
Joiners, and only 28% are Inactives."

Yé, nous ne sommes plus seuls.

This entry was posted by Yanick Bédard, on 2008-10-24. You can leave your response.